Artificial intelligence (AI) applications for marketing: A literature-based study

Artificial intelligence (AI) applications for marketing: A literature-based study Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information and data sources, improving software's data management capabilities, and designing intricate and advanced algorithms. AI is changing the way brands and users interact with one another. The application of this technology is highly dependent on the nature of the website and the type of business. Marketers can now focus...