Financial Performance and Sustainable Corporate Reputation: Empirical Evidence from the Airline Business

Financial Performance and Sustainable Corporate Reputation: Empirical Evidence from the Airline Business A good corporate reputation is essential, and it is becoming increasingly relevant for both companies and stakeholders. In this context, Fortune magazine publishes an annual ranking of corporate reputation, therefore listing the most admired companies in the world. Since corporate reputation is considered an intangible asset, it is difficult for competing firms to create similar products or ...