Pricing and sales-effort analysis of dual-channel supply chain with channel preference, cross-channel return and free riding behavior based on revenue-sharing contract

Pricing and sales-effort analysis of dual-channel supply chain with channel preference, cross-channel return and free riding behavior based on revenue-sharing contract This study develops a dual-channel supply chain model composed of a retailer with capital constraints and a supplier with sufficient funds, in which the retailer can apply the trade credit financing (TCF) from the supplier. First of all, this work introduces inconsistent pricing strategy, and investigates the optimal pricing, sal...